Here are three simple strategies to make your college application stronger, more unique, and stand out from the rest of the pile.

1. Invest the Time to Write Essays that Stand Out

Your college essays offer the highest impact for the least amount of time.

Unlike your GPA and extracurriculars, you won’t need to spend 4 years carefully developing this aspect of your application.

With the right preparation and mindset, you can craft an exceptional suite of essays within a month of starting.

And it doesn’t need to be Nobel Prize-winning literature. Check out one of our Quora answers here to read about how a friend got into UChicago by writing about the magazines you always see on planes. In the hands of a skilled writer, any topic can stand out.

The core purpose of the essays is to inspire your admissions reader to advocate strongly for you during admissions committee discussions.

It’s as simple as that.

Standing out has less to do with being overly exceptional and more to do with being exceptionally thoughtful.

You need to be memorable, and for the right reasons.

Admissions officers agree

2. Apply Early.

OK, I may have lied earlier about the highest impact decision for the least amount of time.

Not counting the time needed to get your materials ready sooner, the real winner is deciding to submit your application early.

Ivy League colleges and other top universities have an almost 2–3x higher early acceptance rate than regular acceptance rate, a gap that continues to widen every year.

Overall , the early decision acceptance rate of all US colleges is 12% higher than their regular admit rates, according to a survey of US colleges by the National Associate for College Admissions Counseling .

3. Craft Your Narrative

A “well-rounded” applicant dabbling in several unconnected things is not nearly as compelling as someone driven by one central passion. Your past activities and future aspirations need to be tied together in a single, unified narrative.

Otherwise, it looks like you were just doing stuff for the sake of getting into college , which can sink your application.

• Do you compete in debate and also program websites in your spare time? Then combine these passions and say that you have an interest for studying policy at the intersection of technology and law in college.

• Do you compete in linguistics competitions and also lead your school’s Science Olympiad team? Then share how these two activities demonstrate your deep (and unique!) interest in pursuing ethnolinguistics or human evolutionary biology from the lens of language and migration.

Why do top colleges and universities have much lower acceptance rates than they did only a decade ago?

It’s a tragic saga of prestige, tradition, statistics, and a decade-long race to the bottom. Watch it slowly unfold in the charts below:

In the “good ole’ days” depicted on the left , your last name was your college application. Today (on the right ), the high school students competing with you are basically curing cancer.

Unfortunately, the number of spots at top colleges has not kept pace with the explosion of applications:

And yet the total number of students admitted to top colleges has remained stagnant :

This isn’t just a phenomenon of “top” colleges — this problem occurs across the board for all US universities:

As the saying goes, scarcity creates value.

So from the perspective of top colleges, this surge in demand has been a blessing rather than a curse.

Consider the two most prestigious colleges in America — Stanford and Harvard.

Once upon a time, over 1 in 10 students who applied to Harvard and Stanford got in (2001). Now, that number is less than 1 in 20 students.

Both elite schools have fought a race to the bottom in terms of acceptance rates, closely tailing one another for the “top” (or “bottom”) spot.

At the same time, the number that matters most to colleges for prestige — Yield Rate — steadily increased. Yield Rate is the percentage of accepted students that choose to enroll in your institution.

Luckily for top colleges, low acceptance rates and high yields go hand in hand:

The reason why top colleges have much lower acceptance rates than they did a decade ago is because prestige is relative.

If you’re the dean of the only college in your division with a double digit acceptance rate, then you can expect to be reprimanded by your Board of Trustees for failing to uphold the prestige and exclusivity of your college’s brand. Angry alumni who see the value of their diploma depreciating relative to the peers from other institutions will demand action.

And that’s why you see the craziest drops in acceptance rates for institutions that lagged behind their peers in prestige a decade ago.

Consider the Ivies:

Note the most dramatic drops in Ivy League acceptance rates come from schools like Cornell, Penn, Brown, and Dartmouth, which are typically considered the “less prestigious” Ivies.

Their acceptance rates have plummeted from a completely reasonable 15–35% in 2007 to an intimidating <15% by 2018 .

That’s because these “less prestigious” top universities have the most “catching up” to do.

Deflating acceptance rates while filling your incoming class was difficult to do 1–2 decades ago. But now, thanks to...

1. The Internet

2. Standardization of the Common App/Coalition App/Universal App

3. Higher number of international applicants

...there is enough demand for any college to achieve their desired prestigiously low acceptance rate by simply spending enough on marketing/ad flyers/outreach.

The table below shows the 16 colleges with the largest decrease in acceptance rates over the past decade:

You’ll note that most of these schools are good, but not in the upper echelon of “elite” schools.

These are schools like the University of Chicago, Northwestern, Duke, Georgia Tech, Michigan, Rice, Vanderbilt, etc.

For these schools, a low acceptance rate is a fast track to prestige, something that could otherwise only be achieved through hundreds of years of achievement.

So while all elite colleges have seen their admissions rates decrease over the past decade, colleges like the University of Chicago have been able to attain roughly comparable admissions selectivity as Ivy League schools by simply out-pacing more "prestigious" colleges at lowering their acceptance rates.

To summarize: Top colleges have much lower acceptance rates than they did a decade ago because there’s too many applicants and not enough spots.

This benefits colleges by making their diplomas more valuable, and thus there have been no substantial efforts to resolve this race to the bottom.

Contrary to what most admissions officers will tell you, the answer is a definitive YES.

Here are 4 data visualizations and a study which prove that applying early decision or early action makes it easier to get into your dream college.

1. Numbers don’t lie; Ivy League colleges have an almost 3x higher early acceptance rate than regular admission rate! Applying to Harvard early action, Yale early action, Princeton early action, Cornell early decision, UPenn early decision, Columbia early decision, Brown early decision, or Dartmouth early decision will increase your chances of acceptance.

1. On top of being relatively easier to get in, more overall students are being accepted early action and early decision by Ivy League schools. As the chart below shows, the overall number of spots being filled by early action and early decision applicants has increased almost every year for the past decade:

1. This trend of higher early decision acceptance rates than regular decision acceptance rates holds for non-Ivies as well. Just to name a few shown below: Northwestern, Skidmore, Wellesley, Harvey Mudd, Carleton , Emory , and Williams :

1. As a result of confirming which students will enroll sooner in the process through early decision and early action, the Yield rate of colleges has steadily increased (https://blog.prepscholar.com/ivy-league-acceptance-rates). This is an incredibly important measure of a college’s prestige , as it measures the percentage of students accepted who choose to actually enroll.

But why does applying early decision or early action make it easier to get accepted into a top college?

As Jed Applerouth, PhD in Educational Psychology, reports :

In a study undertaken by Avery, Fairbanks, and Zeckhauser…in their book The Early Admissions Game , the authors surveyed thousands of high school seniors, hundreds of thousands of applications, and five years of admissions records from more than a dozen colleges…Their conclusion was surprising:

“Colleges were much more likely to admit an early applicant than a regular applicant with the same qualifications.”

Why would colleges seem to reward students who apply early decision?...

[1] Typically, colleges can count on ED/EA students to be more enthusiastic about their first-choice school if accepted...

[ 2] Furthermore, colleges can manage their selectivity rates better through ED/EA, which in turn influences U.S. News & World Report rankings...

[3] [W]ith early decision, an acceptance is binding, which is of great benefit to the school..[A] student waives the right to shop financial aid packages, meaning that he will pay the full-tuition, or accept whatever financial aid his early decision school offers. This arrangement places much of the control in the college’s hands...